Be Patient During Customer Discovery
November 21, 2024
Customer discovery is a grind. It’s not intellectually challenging, but it will test your motivation, as getting dozens, if not hundreds, of calls with potential customers is a lot of work.
We begin with regular coaching over 3 months to help you get your product live and generating revenue.
After 3 months of working together we can invest $150k-$250k, depending on your stage.
After investment we provide ongoing coaching, fundraising introductions, hiring help and additional capital for your later rounds.
Ash continues to be an integral part of our team, providing advice and guidance worth 100x more than the money Sterling Road invested.
Justin Curhan & Lisa Jiang
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