Startup investing through founder coaching

Capital and Support to help you build from idea to IPO

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Our Process in Three Steps

Coaching First

We begin with regular coaching over 3 months to help you get your product live and generating revenue.

Investment

After 3 months of working together we can invest $150k-$250k, depending on your stage.

Ongoing Help

After investment we provide ongoing coaching, fundraising introductions, hiring help and additional capital for your later rounds.

Full Details on our Process

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Since 2017, Sterling Road has been helping startups go from an idea to millions in revenue. Through regular coaching sessions, we give founders the tools to hit their goals and build a lasting business.

Focused on B2B companies in the US and Canada, we invest in ~20 startups each year.

About Us

Ash continues to be an integral part of our team, providing advice and guidance worth 100x more than the money Sterling Road invested.

Justin Curhan & Lisa Jiang

Velma

Portfolio

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Resources

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The Secret Power of Stopping Fundraising

October 31, 2024

Even if your company is doing really well, you may still struggle to raise all the money you’d like. If that’s your situation, it’s usually best to stop fundraising completely and not continue conversations at a slower pace.

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Step Outside Your Comfort Zone on Outreach

October 24, 2024

Distribution is hard and it’s especially tough early on, when you’re trying to get your first customer discovery calls. Most founders will need to go outside of their comfort zone and develop new skills in order to solve this problem.

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The Musk Paradox

October 22, 2024

This week we saw what seemed like science fiction as SpaceX’s Starship rocket took off and then was successfully “caught” back on the launchpad.

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