4 Ways to Monetize a Community

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If you’ve built a community, it’s not always immediately clear how you will make money.

Here’s 4 ways to do it:

1. Ads

If you have a very large community of millions of people, like Instagram, or a small premium community, let’s say for home cinema systems, then Ads might be a good option. However, they don’t work for most communities.

2. Digital Goods

Selling skins, items and access to content is very common in gaming, such as Fortnite maker Epic. But you also see this in large communities like Reddit selling NFTs.

3. Events

Access to conferences and smaller events can drive premium membership sales within your community. You’ll see this commonly in small, curated communities like those targeting corporate executives.

4. Data Reports

Selling reports on the behavior of your community can drive premium membership sales internally and also to those who want to sell to your community. Gartner and other research firms are good examples of this.

Best of luck out there.

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