Be Patient During Customer Discovery
December 3, 2024
Customer discovery is a grind. It’s not intellectually challenging, but it will test your motivation, as getting dozens, if not hundreds, of calls with potential customers is a lot of work.
A lot of founders start to ignore distribution and after they get a few interested leads. This is a mistake.
Even if you believe your funnel is full or you have maxed out design partners, many won’t stay engaged, so you will need more leads and should continue to focus on generating demand.
When a potential customer is interested in your product, there is not always a direct correlation with the time you spend on them, vs their likelihood to close. In fact, spending too much time can even look desperate.
If you do have a lot of new leads coming in, you’re able to create scarcity with existing leads, as you can warn them that if they don’t make a decision soon, others are ready and willing to take their slot.
Best of luck out there.
