When to Quit: Founder Opportunity Cost
March 12, 2025
You have to be incredibly resilient to build a company from idea to IPO. Almost everyone who has made it will tell you there were many times when their company almost shut down.
Today, we’re talking about where to fundraise.
For founders outside the main tech hubs, it’s tempting to fundraise in the places that you know. While that may work for your first few checks, you really should try to meet investors in the main tech hubs like SF, NYC, LA, Austin etc.
The high concentration of investors and startups in those places, creates competition which drives up prices, gives you choice on who to take money from and helps you close your round faster so you can go back to building.
It may seem daunting to break into a region without an existing network connection but quality, personalized cold emails and persistence will generate results.
