How Founders Can Make the Grind Bearable
June 16, 2025
Startups are hard, but you don’t need to deliberately suffer to succeed.
Today, we’re talking about how to launch a new version twice a week. As your startup grows, maintaining a frequent release schedule becomes challenging. Here’s the approach we suggest:
Aim to have all new code checked into version control by the end of the day on Friday. If it’s not ready by then, it will get another chance next week.
Stage and test all the code from the previous week on monday. Remove anything that breaks, then deploy a working version on Tuesday.
After Tuesday’s launch, there are often bug fixes and tweaks needed. Bundle those changes along with anything that missed the Friday deadline; Stage it all on Wednesday, then launch on Thursday.
And just like it, you’re deploying twice a week.
Best of luck out there.
