Be Patient During Customer Discovery
December 3, 2024
Customer discovery is a grind. It’s not intellectually challenging, but it will test your motivation, as getting dozens, if not hundreds, of calls with potential customers is a lot of work.
You need to be absolutely thrilled with your first employees.
If you’re not overwhelmingly excited about the performance of one of your first hires, you need to let them go.
Your first employees will usually become the long term foundation of the team, if they’re not A+ that culture of mediocrity will spread to all the team members they hire and beyond.
Getting your startup to 7 figure revenue will require frequent moments of extraordinary effort from all early team members, if you can’t trust this employee to deliver in those moments, it could change your trajectory.
Failing to fire this person quickly is worse for both sides. It delays your ability to find someone who is the right fit and the longer it goes on, the harder it will be for the departing person to explain the gap in their resume to their next employer.
Best of luck out there.
