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The European economies are stalling. EU GDP is mostly flat over the last 6 years as the rest of the world continues to grow. But this is not a talent problem. Europe and the UK are home to some of the best educational institutions on the Planet and they are producing incredible founders.
Founders often complain that it’s unfair to ask a team at the pre-seed stage to have a tech advantage, as they’ve had no time to build.
Customer discovery is a grind. It’s not intellectually challenging, but it will test your motivation, as getting dozens, if not hundreds, of calls with potential customers is a lot of work.
There’s a lot of different approaches to pricing, but I suggest you keep it very simple and offer your customers fixed pricing.