Startup investing through founder coaching

Capital and Support to help you build from idea to IPO

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Our Process in Three Steps

Coaching First

We begin with regular coaching over 3 months to help you get your product live and generating revenue.

Investment

After 3 months of working together we can invest $150k-$250k, depending on your stage.

Ongoing Help

After investment we provide ongoing coaching, fundraising introductions, hiring help and additional capital for your later rounds.

Full Details on our Process

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Since 2017, Sterling Road has been helping startups go from an idea to millions in revenue. Through regular coaching sessions, we give founders the tools to hit their goals and build a lasting business.

Focused on B2B companies in the US and Canada, we invest in ~20 startups each year.

About Us

Ash continues to be an integral part of our team, providing advice and guidance worth 100x more than the money Sterling Road invested.

Justin Curhan & Lisa Jiang

Velma

Portfolio

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Resources

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The 2 Things VCs Really Want

December 19, 2024

When you take a multi-million dollar check from a VC, they’re really only looking for 1 of 2 outcomes. This can cause some very strange behavior in the future.

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Tech Giants Adapting to Survive

December 16, 2024

This week Google announced it’s made a major breakthrough in quantum computing. We’re still years away from this tech being used in everyday life, but Google now has a huge advantage in hardware.

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AI Trends for 2025

December 12, 2024

AI has been the tech megatrend for a couple of years now but I think it would still be fair to say that while it’s on everyone’s mind in the technology sector, most of the tools are still a long way from mainstream usage.

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